Microsoft Acquires Clipchamp, a Browser-Based Video Editing App.

Microsoft has purchased Clipchamp, a Web-based video editing application for an undisclosed amount. The tech giant announced the acquisition of the startup through a blog post on Tuesday, September 7. The deal will allow Microsoft to bolster Clipchamp's video editing technology with Windows and integrate the product offerings available through Microsoft 365. Clipchamp is already present as an app on the Microsoft Store.

"Clipchamp's technical approach is to combine the simplicity of a Web app with the ability to process video using the full computing power of a PC with graphics processing unit (GPU) acceleration, something that was formerly limited to traditional video applications", said Chris Pratley, Corporate Vice President, Office Media Group at Microsoft in a blog post. The financial terms of the acquisition weren't disclosed publicly.

Microsoft could be looking at integrating Clipchamp with Microsoft 365. Pratley added, "As a Web app that uses the full power of your PC, Clipchamp is a natural fit to extend the cloud-powered productivity experiences in Microsoft 365 for individuals, families, schools, and businesses."